Organic traffic term refers to the visitors who landed on your website through the search engine. Simply, more the organic traffic more the reaches to your product/ service and more the sales. It is an antonym to the paid traffic. Unlike PPC, it is not necessary to pay anyone for organic traffic even after conversion. Focusing on this organic traffic is to gain the top line in the SERP for our website.
It is not a big deal to increase the organic traffic if you follow the following steps
1. PREFER QUESTION PHRASES AS KEYWORD
Raise the questions that people research about your products or services. Use that question words as your keyword.
2. USE LONG TAIL KEYWORD
Long-tail keywords are usually 3-4 word phrases. It improves organic traffic rather than actual keywords. Search using long-tail keywords are more specific. For example: if the short keyword is a loan, then the long keyword is a get house loan now.
3. WRITE FANCY HEADLINES
Catchy and fancy headlines intrude on the curiosity inside the readers that make them visit your website.
4. SOCIAL MEDIA
A very very effective way to increase organic traffic is by promoting your website in social media such as Facebook, Instagram, Pinterest, etc. Daily updates on your business site increase your brand awareness that ultimately improves organic traffic. Twitter is ideal for short, snappy links. Google+ promotion is best for B2B whereas Instagram is best for B2C.
5. LINK INTERNALLY
An internal link is a link from one page to the other page of the same domain. It is a corner step to increase the traffic to your websites.
6. BUILD BACKLINK
A Backlink is a link one website gets from another website. It draws the attention of readers to your website from another that eventually raises the traffic.
7. MIX IT UP
Here, develop your content appeals to all types of readers. When readers are convenient in your content to understand, they will definitely prefer your website for future uses. So, vary the length and format of the content to reach all types of readers like adding videos, infographics to your blog.
8. EMAIL MARKETING
Email marketing is one way of remarketing. Obtain the data from google analytics about the people who visited your website. Updating them with your updatable services by reminding with an email to improve the traffic. Make sure not to bombard people with relentless emails.
9. CHECK YOUR WEBSITE IS RESPONSIVE
Your website should be easy to access and view across the range of devices and readers able to find solutions to their queries quickly.
10. ENSURE YOUR SITE IS FAST
In this digitalized world, no one waits for anything. It is similar in exploring. When your website takes macro seconds to load, visitors will leave the page and jump to other sites. It is vital to ensure your page is technically optimized. Lower the loading time, lower the bounce rate.
11. FOSTER A SENSE OF COMMUNITY
Implementing a commenting system through third-party solutions such as Facebook comments or Disqus, which enables visitors to speak what is on their mind. Solving their queries and satisfying them really increases the traffic.
12. MAKE YOURSELF HEARD IN COMMENT SECTION
You possibly visit the websites related to your business but mostly web site viewers never participate in the conversations or comment sections. Leaving your point and link in the comment section increases the traffic.
13. EXAMINE YOUR ANALYTICS DATA
Keeping eye on your analytics data helps to access the visitor’s interest in your service. By analyzing their interests, it is easy to fulfill their needs. Inspect visitor data to see how, where and when your site traffic is coming from.
14. INCORPORATE VIDEO INTO YOUR CONTENT
Mostly people getting bored in reading a page and pages to understand the concept. But video content is the best way to reach, understand and stand in the visitor’s mind. Information retention is significantly higher for visual material than text. It draws the attention of new customers and keeps the site engaging.
15. RESEARCH THE COMPETITOR
Make yourself update. You should be one step ahead of your competitor always. Analyze the competitor and make yourself unique from them. Uniqueness increases traffic.